ECOMMERCE MANAGER

Mô tả Công việc

1. eCommerce Strategy & Performance

• Lead the development and implementation of the global and regional eCommerce strategy.
• Drive online sales growth through user experience optimization, conversion rate optimization (CRO), and personalized marketing techniques.
• Take full P&L responsibility, managing budgets to maximize ROI and profi tability.
• Implement best practices for SEO, paid search, and affi liate marketing.
• Collaborate with the eCommerce team to ensure website performance aligns with KPIs.

2. Global and Regional eCommerce Growth

• Expand the brand's eCommerce footprint locally and globally.
• Partner with regional teams to tailor eCommerce strategies for local markets.
• Manage relationships with third-party eCommerce platforms and marketplaces.

3. Brand Strategy and Execution

• Implement global marketing strategies, integrating digital and traditional platforms.
• Ensure consistency across all marketing materials and channels.

4. Cross-Functional Collaboration

• Work with eCommerce, IT, logistics, and customer service to align marketing strategies.
• Coordinate marketing and eCommerce calendars for consistent communication.

5. Digital Transformation & Optimization

• Guide digital and eCommerce transformation, focusing on data-driven strategies.
• Leverage technology to enhance productivity and sales.

6. eCommerce Analytics and Insights

• Track and report on eCommerce performance KPIs, such as conversion rates, AOV, CAC, and CLV.
• Use data insights to drive segmentation and personalization.

7. Innovative Marketing Solutions

• Implement innovative marketing and eCommerce strategies to enhance engagement and performance.

Yêu Cầu Công Việc

● Bachelor’s degree in Business, Marketing, eCommerce, or a related fi eld; Master or MBA preferred.

● 10 years of experience in a senior role within the luxury goods, or consumer brands industry.

● Profi ciency in eCommerce platforms, CRM systems, and digital marketing tools.

● Strong understanding of eCommerce, consumer behavior, and industry trends.

● Exceptional leadership, communication, and negotiation skills.

● Collaborative mindset to work with cross-functional and global teams.

● Creativity, resilience, and a results-driven approach.

● Strong understanding of customer preferences and market trends in the Asia region.