[Fashion Retail] Social Marketing Specialist

Mô tả Công việc

Company Overview:

Aldo Vietnam offers stylish footwear and accessories tailored to local tastes, ensuring high-quality products and exceptional customer service. The stores provide a premium shopping experience and engage in local promotions and events to build brand loyalty.

Position Overview:
The Social Marketing Specialist will be responsible for creating, managing, and optimizing content across all social media platforms with a primary focus on building brand awareness and driving sales through social commerce channels, including TikTok Shop and other livestreaming platforms. This role requires a creative and strategic thinker who can leverage social media to enhance the brand's presence, customer interaction and generate revenue.

Key Responsibilities:

1. Content Creation and Management:

• Develop and execute a content strategy that aligns with the brand's goals and targets the desired audience.
• Create engaging, high-quality content (videos, images, copy) for social media platforms, with a focus on TikTok, Facebook, Instagram, and other relevant channels.
• Plan and produce livestream events and campaigns to drive engagement and sales on TikTok Shop and other platforms.

2. Brand Awareness:

• Increase brand visibility and recognition through innovative and consistent content.
• Collaborate with the marketing team to integrate social media and digital efforts with broader marketing campaigns.
• Monitor social media trends and competitors to keep the brand’s content fresh and relevant.

3. Social Commerce and Sales:

• Develop and implement strategies to drive sales through social commerce channels.
• Coordinate with the e-commerce team to ensure a seamless shopping experience from social media to checkout.
• Analyze and report on the performance of social commerce activities, adjusting strategies as needed to meet sales targets.

4. Community Engagement:

• Build and nurture a community of followers, responding to comments, messages, and inquiries promptly.
• Engage with influencers and brand advocates to amplify the brand’s reach and credibility.
• Foster a positive and interactive online community that aligns with the brand’s values.

5. Performance Analysis and Reporting:

• Track and analyze key performance indicators (KPIs) for social media and social commerce activities.
• Provide regular reports on content performance, audience growth, engagement rates, and sales conversions.
• Use data-driven insights to refine content strategies and improve overall performance.

Yêu Cầu Công Việc

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience in social media marketing, with a focus on social commerce.
• Strong content creation skills (videos, images, copy).
• Proficiency in managing social media platforms, especially TikTok, Facebook, and Instagram.
• Experience with livestreaming and producing live events.
• Excellent communication and community engagement skills.
• Knowledge of social media trends and competitor analysis.
• Creativity and strategic thinking in developing brand awareness campaigns.