Growth Executive

Mô tả Công việc

VELA INTEGRATED LOGISTICS CORPORATION

We are looking for an experienced Growth Executive with great Growth skill and passion in B2B marketing, inbound marketing, and digital marketing in general.

GTM Execution

- Implement successful GTM plans for new products or services.

- Manage sales funnels and exceeding key targets.

- Report to the Growth Leader and Business Growth Manager about the effectiveness of the overall marketing performance with insight and plan for further improvement.

B2B Growth

- Digital Marketing/Paid Media: Manage end-to-end B2B Lead Generation advertising campaigns on Google/Facebook/LinkedIn and other channels.

- Research & conduct other B2B marketing initiatives to drive leads, such as planning & publishing whitepapers, reports, case studies, workshop, webinars, etc.

- Design detailed implementation plan with audiences, channels, PICs, and timeline.

Report to the Growth Leader and Business Growth Manager about the effectiveness of the overall marketing performance with insight and plan for further improvement.

OPERATION EXCELLENCE

- Event execution: organize events such as workshops and webinars for the potential clients. - Social media: main in-charge of marketing content for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following process and guidelines.

- Website management: main in-charge of Website contents, optimize SEO and website performance in general.

- CRM: follow up framework & process/ activities across channels, especially email marketing.

- Others: Implement other marketing activities based on the strategy at each period.