Growth Product Manager

Mô tả Công việc

Employment Type: Full-time
Reports to: CEO

About Us:
Building on our success in Europe, we’re now focused on transforming Vietnam’s gig economy. Our dynamic startup connects service providers with clients through an innovative mobile platform, delivering a seamless and reliable experience. We’re currently at the MVP stage and are seeking a Growth Product Manager to drive key growth metrics, including acquisition, activation, conversion, retention, and monetization. Your role will involve attracting and engaging customers, gathering valuable user feedback, and implementing data-driven improvements to maximize our market impact.

Primary Objective:
We are looking for a dynamic, results-oriented Growth Product Manager. Ideal for a strategic thinker with a passion for identifying and capitalizing on growth opportunities, this role focuses on driving customer acquisition, engagement, and retention through data-driven strategies while continuously refining the product to enhance the user experience and prepare for full-scale market success.

Key Responsibilities

• Growth strategy development: Design and execute data-driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.
• User acquisition & onboarding: Lead cross-channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.
• Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.
• Retention-focused campaigns: Develop multi-channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.
• Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long-term relationships.
• Loyalty & location-based offers: Integrate loyalty programs and location-based offers to encourage frequent interactions and repeat business.
• Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.
• Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.
• Risk management & project oversight: Identify and mitigate project risks, conducting post-project reviews to drive continuous improvement.
• Cross-functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer-focused strategies and objectives.
• Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.

Yêu Cầu Công Việc

• Project & team management: Proven ability to manage projects and lead teams effectively.
• English proficiency: Strong command of written and spoken English.
• Leadership & communication: Excellent leadership, verbal, and written communication skills.
• Strategic & analytical thinking: Strong strategic planning, analytical, and problem-solving skills.
• Technical knowledge: Familiarity with mobile app development processes and relevant technologies.
• Business acumen: Experience in business planning, including revenue projections and budget management.
• Adaptability: Comfortable in a fast-paced startup environment with a proactive mindset.
• Collaboration: Team-oriented and focused on driving group success.

Qualifications

• Experience: 4-5 years in growth product management, preferably in mobile app development, e-commerce, or the gig economy.
• Education: Bachelor’s degree in Business, Marketing, or a related field.
• Technical skills: Understanding of app development processes and A/B testing methodologies.
• Startup mentality: Ability to thrive in fast-paced, evolving environments.
• Growth hacking expertise: Demonstrable experience in growth hacking, experimentation, and product optimization.
• Analytics proficiency: Skilled with analytics tools and iterative improvement methods for product and marketing initiatives.

Note: The candidate must have strong English skills, as we will work entirely in English.