[HCM] CORPORATE COMMUNICATIONS EXECUTIVE (PUBLIC COMMUNICATION)

Mô tả Công việc

Role Description:

1. Public Communications (40%): to strengthen AEON Brand in the perception of multi-stakeholders by planning and implementing effective communications projects/ campaigns:

Role: This position, playing as a storyteller, who bridge the company's stakeholders and AEON by the audiences' insight-driven story. Thus helping to build a long-lasting and trustworthy :

• Planning and implementing communications activities which are PR retainer, PR retaining, Communications campaigns;
• Organizing and conducting communications focused events which are press conference, opening, launching, etc.
• Developing and writing communications content such as news release, articles, corporate profile, corporate brochure, video script, presentation, official letters, media interview, etc.

2. Media Relations (30%): to build and maintain the AEON good relationship with the journalists to generate the positive and earned media for AEON Brand

2.1 Media Engagement:

• Developing and sustaining the network and relationships with journalists, particular with economy and market sections
• Organizing and implementing regular and ad-hoc media engagement activities

2.2 Media Appreciation:

2.3 Media Interview & Partnership: Being a primary contact to receive and handle media enquiries/ media issues"

3. Crisis Management (20%): to minimize negative impact to brand image and reputation through managing & handling media crisis

• Daily Media Monitoring and Social Media Listening for potential crisis alert
• Being responsible to work with the related departments for related tasks which are assigned by direct supervisor in media crisis handling"

4. Brand Identity Management & Reporting (10%)

• Brand Identity Management: Supervising and consulting on any use of AEON Trademark/Tradename, Brand Guideline
• Reporting tasks: being accountable for AEON Brand Performance reports, which are:

[a] Mass Media report: Quarterly & Year-end

[b] Social Media Report: Twice a year

[c] Brand Health Check: every 3 years

Yêu Cầu Công Việc

Qualifications

• University degrees in 1 of following study fields: Communications, Marketing, Multi-Media, Business Administration, etc.
• Minimum 3 years of experiences in 1 of following fields: Communications, Corporate Affairs, Public Relations, MKT, etc.
• Experienced in Corporate Communications field and English writing and reading is a plus point;

BENEFITS

• 13 month salary
• Performance bonus: 2-3 month salary
• Transportation allowance
• Premium healthcare
• Full salary social insurance
• Meal at canteen
• 1 days work from home per week (after probation)
• 12 days annual leaves
• Many opportunities of development (transfer, promote)
• Training and learning development