Marketing Manager

Mô tả Công việc

About Us: Soctrip.com is a vibrant and rapidly growing ecosystem platform, dedicated to connecting people worldwide and fostering a community of exploration and discovery. Our platform serves as a community for users to share experiences, discover new destinations, and connect with like-minded individuals.

Why join Us:

We offer an experience that transcends traditional social networking platforms. At its core, our platform integrates a comprehensive array of services including Online Travel Agency (OTA), Food service, and E-commerce, providing users with a seamless and enriching ecosystem for both social interaction and practical needs. We facilitates effortless travel planning, allowing users to book flights, accommodations, and activities with ease, all within the same platform where they connect with friends and family. The Food service brings together culinary enthusiasts and food lovers, enabling them to discover new recipes, share cooking tips, and even order food delivery directly through the platform. Meanwhile, the Shopping feature empowers users to explore a vast marketplace, discover unique products, and make purchases in our ecosystem.

What will you do

• Create and execute robust growth marketing strategies aimed at boosting user acquisition, engagement, and retention.
• Leverage data-driven insights to pinpoint optimization opportunities and enhance performance across all marketing channels.
• Oversee and refine digital advertising campaigns on multiple platforms.
• Implement A/B testing and experimentation to improve conversion rates, user experience, and overall campaign effectiveness.
• Work collaboratively with product, design, and engineering teams to introduce innovative marketing initiatives.
• Analyze key performance metrics and provide regular updates on campaign outcomes, highlighting trends and insights to guide future strategies.
• Stay current with industry trends, emerging technologies, and best practices in growth marketing to foster innovation and maintain a competitive edge.
• Manage marketing budgets effectively to ensure optimal resource allocation and maximize return on investment.
• Keep abreast of advancements in digital marketing tools and platforms, recommending adoption as needed.

Yêu Cầu Công Việc

What you will need

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
• Proven track record of success in driving user acquisition and revenue growth through digital marketing channels.
• Strong analytical skills with the ability to interpret data, analyze trends, and identify insights to inform decision-making.
• At least 10 years' experience of managing and optimizing digital advertising campaigns in E-commerce, social networking or OTA industry.
• Adept at A/B testing and experimentation methodologies to optimize campaign performance.
• Excellent communication skills with the ability to effectively collaborate with cross-functional teams.
• Creative thinker with a passion for innovation and problem-solving.
• Results-oriented mindset with a focus on driving measurable business outcomes.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.