Medical Marketing Supervisor/ Manager

Mô tả Công việc

1. Regional market research, industry trends and competitor analysis, locate target customers;.

2. Research and analysis of customer insights/feedback, to promote internal continuous improvement and optimization of service content, process and customer experience.

3. Define product application scenarios, refine competitive advantages, and clarify the value for target customers.

4. Organize and plan market activities (national academic conferences, training courses, regional meetings, in-hospital meetings), collaborate with sales to visit and sell key client in tertiary hospitals, assist in building regional disciplinary characteristics and academic influence, and manage local KOL resources;

5. Market access policy response and attack, including business qualification, ethical review, the establishment of standardized charging prices and health insurance qualification;.

6. Development of sales tools, including but not limited to sales tools, FAQ, etc.;.

7. Responsible for regional sales staff and product personnel product knowledge and promotion strategy training, and assess the training effect.