Merchandising Lead (E-commerce)

Mô tả Công việc

The E-merchandise lead is responsible for strategizing e-merchandise methods to reach traffic and conversion targets on e-commerce platforms. E-merchandise leads evaluate the current market trends, integrating them into the creative strategy for on-site displays to enhance brand visibility and maximize customer engagement. A merchandise lead must have excellent communication and organizational skills, especially in helping with marketing and promotional campaigns to attract consumers' interests and meet business objectives.

Key Responsibilities

Leadership & Team Management

• Lead and mentor the e-merchandising team, fostering a collaborative environment.
• Develop and implement account management strategies and business plans to grow the group of 4 brands.
• Encourage innovative thinking and the sharing of best practices to drive continuous improvement within the team.
• Facilitate team meetings and brainstorming sessions to ensure alignment on goals and strategies.

E-Merchandising Strategy

• Develop and implement strategies for product assortment, placement, and promotions to optimize online sales and enhance customer experience.
• Analyze market trends and customer behavior to inform merchandising decisions.

Content/Concept Management

• Oversee the creation and management of compelling product descriptions, images, and other content to enhance product visibility and appeal.
• Ensure that all product listings are accurate, up-to-date, and optimized for search engines.

Collaboration

• Work closely with Brand teams and e-KAMs teams to ensure alignment with brand identity and campaign goals to support long-term growth of e-stores.
• Build strong relationships with e-commerce platforms to update new platform initiatives, integrating them into the creative strategy for on-site displays and visibilities.

Performance Analysis

• Determine performance metrics and deliver comprehensive trend knowledge & industry insight to drive Brands performance in terms of traffic, shopper experiences, E-Commerce share, ranking of brand within platform, brand penetration in E-Commerce and year-over-year growth.
• Prepare regular reports and presentations on merchandising performance for Head of E-commerce.

Yêu Cầu Công Việc

Qualifications

• Bachelor's degree in marketing, E-commerce, creative or a related field.

Experience

• Minimum 3 years of work experience in E-merchandising, minimum 1 year of managing team.

Skills & Competencies

• Analytical mind, excellent problem-solving skills.
• Outstanding communication skills and people management capacity, able to build rapport, earn trust with key stakeholders.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Strong teamwork and interpersonal skills.

BENEFITS

• Private Health Insurance
• Full SHUI of Basic salary
• 13th-month salary
• Yearly bonus
• Discount code for employee
• Happy hour party, team building party, company trip, ...
• Professional working environment