Senior Digital Media

Mô tả Công việc

Job Description:

This role reports to the Head of Media. He/she will be working closely with the line manager to help with campaign planning and campaign deployment. He/she is responsible for bringing the campaign to life, executing with high quality, and ensuring the campaign's KPI within acceptable range via accurate set up, closed monitoring and tracking, and frequent optimisation.

Core Responsibilities:

To plan and implement online biddable & buying media campaigns that meet and exceed client expectations. Success is measured by meeting KPIs and deadlines agreed with client and client satisfaction with digital media implementation.

• Develop KPI forecasts and Digital media plans, using consumer and category insights, strategy, channel recommendation & inputs from client account teams

• Define campaign tactics and deliverable plans (within the strategy provided by the agency)

• Hands-on project management – collaborate with media owners, agency partners and internal specialist teams to ensure all deliverables are met/launched on time.

• Implementation/activation of digital campaigns in areas of Paid Social (focus on META, Tiktok, Zalo), Video & Display (focus on Google Display Network - YouTube), Search ( Google Paid Search, display banner ( Admicro, Adtima, Eclick etc)

• Manage partner’s deliverables including regular reports and adhoc needs

• Monitor, track and evaluate campaign performance analytics, based on critical client metrics

• Deliver client reports, verify data accuracy, provide analysis and keep internal account teams updated on campaign status

• Drive strategic and tactical innovation across all digital media platforms.

• Provide inputs (e.g. creative specifications, planning KPIs, targeting capabilities) to Account teams

• Understand the end-to-end financial process, execute day-to-day