Trade Marketing Manager

Mô tả Công việc

• Develop and implement trade promotions for category, distribution channels, and target customers according to the allocated budget.

• Create related support policies and allocate promotions for customer/shopper to avoid channel conflict.

• Evaluate trade campaign that provide data & suggestion to improve trade promotion campaign.

• Market research & market visit to review and evaluate trade campaign, competitor’s actions and industry data reports to propose actions plan for each channel.

• Monitor / Coach/ Train for team member to align the Trade team towards the business objectives.

Yêu Cầu Công Việc

• Bachelor’s Degree in Business Administration / Marketing or related major.

• At least 5 years working experience in trade marketing and managerial level.

• Knowledge  about category management & point of purchase development. 4Ps+C (Communication).

• Leadership skills and Strong management skills, able to lead and drive actions.

• Good relationship building and teamwork.

• Innovative thinking , aggresive.

• Capable of analyzing big amount of data and create a strategic suggestion to sales team.

• Good analytical, interpersonal and negotiation skills.

• English proficiency in both speaking and writing skills