ASSISTANT DIGITAL MANAGER

Objective of role:

The Assistant Digital Manager is responsible for planning & managing the organization's digital channels, ensuring that they are effective, efficient and aligned with the organization's overall goals and objectives.

Detailed responsibilities/accountabilities

People:

Manage & Supervise

• Delegate & assign tasks to team members.
• Evaluate team member performance & Propose development plan for team members.

Team Leading:

• Oversee & guide team on daily basis tasks.
• Guide to measure and track performance vs campaign KPIs and objectives.

Planning & Managing:

• Develop, implement, and manage the organization's digital strategy to achieve business goals and objectives.
• Build and execute digital strategies through digital marketing campaigns to achieve digital marketing growth.
• Plan and manage digital campaigns across all digital channels of O2O.
• Manage social media & digital marketing budgets with constant tracking of expenditure versus ROIs.

Digital Marketing Implementing:

• Develop and deliver the digital plans and campaigns in line with strategic goals.
• Drive and optimize performance on social, digital advertising, through Facebook Ads, Google Display, SEO/SEM, Zalo, Tiktok, Programmatics and EDM.
• Collaborate with inhouse team to create advertising visual and content for a successful campaign.
• Able to contribute with creative/ novel ideas and solutions to improve implementation of digital communication.
• Participate in communications with brand principal and ensure that guidelines and processes are applied in assigned market.
• Generate commercial sales and optimize marketing ROI through digital campaigns, social media management and analytics, as well as performance marketing.

Supervising & Reporting:

• Demonstrate strong project/ campaign management skills – with digital marketing projects and campaigns executed within stipulated timeline for launch
• Display strong thought process and eye for details when executing a 360-integrated marketing campaign - which is seen through communication consistency/ accuracy across all touchpoints.
• Display strong communication skills in liaison with both external and internal stakeholders to ensure accuracy/ efficiency of execution.
• Build dashboard of report for deeply analysis on data to evaluate the advertising performance on each campaign and have quick action plan on each campaign to reach the goals.
• Conduct a set of reports as per timeline to evaluate & monitor campaign effectively

Team Development:

• Stay up to date with industry trends, best practices, and emerging technologies to ensure that the digital team remains competitive in the digital space
• Supervise a team of digital specialists and ensure their performance aligns with company goals.
• Develop and implement training programs to help develop the skills of digital specialists.

• 4-5 years’ work experience in Digital Marketing role
• A keen sense in retail industry is an added advantage.
• Proficient in Microsoft office & English communication
• Good knowledge of Zalo Ads, EDM, Google and Facebook Ads tools
• Proficient in Google Analytics, Google Data Studio, Website Platform, Basic data analyst tool.
• Highly adaptable to change and an excellent team player with the ability to influence and negotiate.
• Takes initiative and ownership
• Excellent planning and analytical skills
• Ability to work in a fast-paced setting under tight deadlines