B2B CONTENT WRITER

Mô tả Công việc

The B2B Content Writer will be responsible for creating high-quality content tailored for business audiences, including thought leadership articles, case studies, social media content (LinkedIn, Instagram), and video scripts. The ideal candidate has strong storytelling skills, industry knowledge, and the ability to engage professional audiences.

1. B2B Social Media & Thought Leadership:

   - Develop and write engaging LinkedIn and Instagram posts that position our brand as an industry leader.

   - Research and create case studies, whitepapers, and thought leadership content for our audience (culinary professionals, hotels, restaurants, and distributors).

   - Collaborate with the marketing team to plan and execute content calendars aligned with business goals.

2. Video Scriptwriting & Presentations:

   - Write compelling video scripts for product demonstrations, tutorials, and brand storytelling.

   - Work closely with the videography and marketing teams to ensure alignment with brand messaging.

   - Research industry trends to create engaging video narratives.

3. General Copywriting & Editorial Support:

   - Assist with writing and editing content for company newsletters, brochures, and website pages.

   - Ensure consistency in brand voice and messaging across all B2B communication channels.

Yêu Cầu Công Việc

Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience 2+ years in B2B Content, Storytelling, or Journalism in scriptwriting or multimedia content creation.

Strong writing and editing skills, with an ability to create compelling and insight-driven content.

Familiarity with SEO, LinkedIn content strategies, and digital marketing best practices.

Ability to collaborate with different teams and work in a deadline-driven environment.