06/12/2024
Nhân viên chính thức
Cạnh tranh
3 - 5 Năm
Trưởng nhóm / Giám sát
25/12/2024
1. Public Relations (PR)
- Develop and execute comprehensive PR strategies to enhance the brand’s visibility, reputation, and credibility.
- Foster relationships with media outlets, journalists, and key stakeholders to secure positive press coverage.
- Plan, orient, and review content composed by copywriter including Press Release, PR Article, Social Media posts, Website content.
- Manage the development and distribution of press releases, media kits, and other PR materials.
- Track and analyze media coverage to measure the effectiveness of PR efforts and report on key metrics.
- Implement crisis management strategies to cope with spotaneous crisis with Customer Service Dept, Legal & Compliance Dept & Risk Team
2. KOL Management & Partnerships
- Identify and build up relationships with relevant KOLs, influencers, and brand ambassadors that align with the company’s target audience.
- Develop and execute influencer marketing campaigns to support brand objectives, ensuring the authenticity and reach of partnerships.
- Negotiate contracts and partnerships with KOLsto ensure mutually beneficial agreements.
- Track the performance and ROI of KOL campaigns, provide reports and insights to optimize future collaborations.
3. Collaborative communication
- Seek for sponsorship opportunity and maximize sponsor rights for the company
- Implement PR and Marketing events.
- Support CSR/GR communication activities.
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Minimum of 3 years of experience in PR, KOL management, or influencer marketing, preferably in a leadership role.
- Strong network of media contacts and experience working with KOLs/influencers.
- Proven experience in leading PR campaigns and influencer partnerships that deliver measurable results.
- Excellent communication and leadership skills.
- Ability to manage multiple projects and work under tight deadlines.
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