Mô tả Công việc
TRADE MARKETING EXECUTIVES – BEAUTY COSMETICS
1. Build sales promotion programs for MT, GT channels:
• Build category growth plan for the whole channel to deliver sales & volume growth
• Develop account plans, promotional activities, visibility, new-user recruitment with a focus on timelines to ensure achieve sales volume, build brand recognition and customers satisfaction.
• Review business results by accounts & by category to come up with actionable plan to deliver positive growth for MT channel.
• Develop campaigns for launching new products.
• Monitor and evaluate the effectiveness of promotional programs to adjust them according to business objectives.
• Being up to date with the latest shopper behavior/insights in MT channel
2. Manage budgets:
• Control investment in promotions and displays within the approved budget.
• Analyze sales data to ensure that budget of responsible accounts is met and aligned with strategic objectives.
3. Sales Reports and forecasting:
· Collect and do weekly/ monthly reports of both Sales, promotion, inventory reports. Take action to achive the plan & Sales target.
• Forecast sales for each SKU (Stock Keeping Unit) for MT/GT channel based on weekly/ monthly/quarterly sales plans.
• Support team or other departments in term of data, organize events/ workshop when needed
• Coordinate with relevant departments to ensure the timely implementation of the plans.
4. Operation and sales management:
• Update competitors' activities to maintain awareness and provide feedback of all competitive activity to propose sales program
• Manage bad stock for clearance plan
• Support POSM, listing sample, necessary document, Sale brief when having new product launching and Campaigns.
Be responsible for build and develop, execute, monitor good relationship with Customers.
Yêu Cầu Công Việc
• Having mindset that associates marketing activities with market, customer, and revenue development. Work on results.
• Having mindset about numbers and data to be able to perform data-driven.
• Good management skills: planning – managing - implementation during the plan - evaluation report at the end of the campaign; Good ability to work with personnel: training, development, encouragement, control and evaluation.
• Proficient in using office applications such as Word, Excel, PowerPoint
• Have at least 2 years of experience in a similar position, preferably in the fields of FMCG, Beauty/ Healthy care.
• Ability to direct, create content, synthesize information and research and understand the market.
• Hardworking, enthusiastic, responsible at work, highly adaptable, dynamic and skilled in teamwork.