Assistant Brand Manager – Huggies

Mô tả Công việc

Position Purpose

The Assistant Brand Manager is primarily responsible for the execution of Brand Marketing strategies and programs for the assigned brand and GBAs that will:

• Develop and grow brand equity and market share
• Deliver category business objectives through the creation of demand at Point-of-Purchase

This position reports to the Brand Manager (or Head of Marketing).

Expectations

Business Objective Delivery

• Financial Targets - Delivery of the Budget and Target metrics of the assigned brand and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
• Market Share Targets – Conduct analysis and recommend actions to deliver market share targets for individual brand

Brand & Consumer Interface

• Brand Operating Plan (BOP) – Lead development of sub brand BOPs and provide input to the category BOP. Execute strategies and tactics based on approved resources.
• Brand Equity – Deliver Brand Equity targets in line with the BOP in association with the brand team
• Media Strategy, Planning and Execution – Execution of Brand media strategies with the Media Agency.
• Consumer Promotions – Execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
• Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns.
• Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands.
• Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.

Product/Perceived Value

• Product Development - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations
• SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
• Pricing Execution - Execute price increase/decrease plans based on the pricing strategy and BOP.
• Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
• Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

Yêu Cầu Công Việc

Qualifications/Education/Experience Required

• A minimum of bachelor’s degree preferably in Business Management/Marketing, and at least 3 years’ exposure to brand marketing in the FMCG industry. 
• He/she should have good knowledge of brand development, trade marketing/promotion, and consumer goods industry dynamics. 
• Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.
• Fluently in English & Vietnamese communication.