Brand Manager - Female

Mô tả Công việc

Responsible for achieving Brand objectives with respects sales volume

• Drive brand activities in order to satisfy consumer needs

• Oversee and input into the development of operational brand plans

• Propose and monitor brand activities in order to address identified brand issues

• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends

• Manage external agencies and suppliers (expert partners)

Drive innovation and creativity in products and brand activities

• Drive product development projects in assigned brands.

• Increase consumer engagement in all effective communication channels

• Increase brand awareness of categories

• Ensure application of best practice of brand management tools

• Analyze and propose relevant research studies

• Utilize research data/findings and market information effectively

Implement A&P Budget effectively to ensure ROI

• Manage the impact of each cost element on brand profitability

• Control brand support expenditure

• Improve brand profitability through implementing cost control measures

Yêu Cầu Công Việc

• Bachelor degree in any discipline

• Ideally 5-6 years of Marketing experience preferably Cosmetic / Home personal care in FMCG

• Experience developing concepts and product innovations.

• Demonstrated high performance in project management

• Strategic thinking (sound attention for details without losing focus on big picture)

• A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management

• Analytical thinking and critical thinking.

• Good articulation & conceptual thinking and strong project management skills.

• Proficiency in English.