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01/05/2025
Nhân viên chính thức
Cạnh tranh
3 - 5 Năm
Trưởng nhóm / Giám sát
17/05/2025
** Marketing strategy:
- Build and implement integrated marketing strategies for portfolio/brand annually and by brand campaign in alignment with marketing objective and contribution to business growth.
- Propose and directly responsible for brand’s health, in-market performance, including volume growth, market share and profitability.
** Brand management:
- Manage all aspect of brand and trade marketing to build brand awareness, growth purchase intent and lead to sales.
- Analyze brand performance, market situation with macroeconomic impact and competitor’s movement about the brand to identify emerging segments, unmet customer needs and business issues to recommend proper action plans.
- Cost control to ensure all activities is within marketing budget and optimize ROI.
- Work closely with support functions to ensure smooth execution and delivery business objectives.
** Product management:
- Work closely with Regional to develop new product that relevant with customer needs, including product concept, packaging adaptation and pricing strategy.
- Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to bring new product to live and successful.
- Monitor quality of current portfolio and conduct actions to fix if issues happen
** Other:
- Support Head of Brand to executing new initiatives, Ad-hoc project within Business to improve productivity of the team.
Education: Bachelor’s degree and above in Marketing or Business Administration
Functional: Preferred candidate has
- At least 03-year experience working in same position in multi-national company.
- Has knowledge of B2B product marketing is a must.
- Strong experience in Brand & Product management.
- Strategic thinking
- Strong analytical and project management
- Team building and Leaderships
- Good timing and budget management
- Good command in English
Personal: Preferred candidate has below characters:
- Result oriented
- Hard working in pressurize business.
- Confident and dynamic personality.
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