Content Production Executive

Mô tả Công việc

Responsibility 1: Content Creation (Portion 60-70% of time)

- Develop, write, and edit engaging and informative content for various channels, including website pages, blog posts, articles, social media updates, email newsletters, product descriptions.

- Collaborate with marketing, sales, product, and design teams to understand content needs and develop a content calendar aligned with business objectives.

- Adapt writing style and tone to suit different target audiences and platforms.

- Incorporate SEO best practices (keyword research, on-page optimization, link-building awareness) into content creation to improve search engine rankings and drive organic traffic.

Responsibility 2: CMS Operations & Management (Portion 30-40% of time)

- Upload, publish, and manage content on the company's CMS (e.g., Magento).

- Format content within the CMS for optimal readability and user experience, including text, images, videos, and other multimedia elements.

- Manage website structure, navigation, and taxonomies (categories, tags), troubleshoot and resolve basic CMS-related issues (e.g., broken links, formatting errors).

- Collaborate with web developers or IT for more complex CMS issues or updates.

- Implement on-page SEO elements within the CMS, such as meta descriptions, title tags, alt text, and schema markup.

- Regularly audit website content for outdated information, broken links, and areas for improvement.

Yêu Cầu Công Việc

- College/ University Diploma or any degrees equivalent to those above.

- Preference for majors related to Marketing, or related major.

- Experience with Content Management Systems (CMS).

- Ability to shoot and edit basic video clips.

- Basis skill in photography, Photoshop and Adobe software.

- Strong writing skills, creative thinking, and the ability to quickly grasp trends.

- Enthusiastic, responsible, and capable of working independently.

- Ready to work overtime (less)