Marketing Automation Executive

Mô tả Công việc

We are seeking a strategic and hands-on Marketer to lead our personalized customer experience journey. You will be the architect of personalized customer journeys. Your expertise will transform how we engage with our customers through intelligent, automated, and hyper-relevant experiences across email, ZNS, push notification, and more. You will not just run campaigns; you will build a sophisticated marketing engine that drives loyalty, retention, and significant business growth.

Build & Automate Customer Journeys:

• Design, build, and execute automated marketing workflows (such as welcome series, abandoned cart, and reactivation) to engage users at key moments in their lifecycle.
• Manage the end-to-end execution of campaigns across our available channels (Email, ZNS, Push Notification), ensuring timely and error-free delivery.
• Conduct A/B tests on content, timing, and segments to continuously optimize performance.

Data Management & Personalization:

• Segment customer data effectively to deliver relevant and personalized messages, even with limited tools.
• Champion data integrity and hygiene within our marketing database.
• Work with available resources to leverage customer insights for campaign targeting.

Hands-On Execution & Technical Craft:

• Code responsive, mobile-friendly HTML emails from scratch or using templates.
• Manage the technical setup of campaigns, including tracking links, promo codes, and UTM parameters.
• Ensure all communications are on-brand and provide a consistent customer experience.

Analysis & Growth Mindset:

• Monitor campaign performance using native analytics and basic reporting tools.
• Analyze results, draw actionable conclusions, and present recommendations to improve ROI, engagement, and conversion.
• Adopt a test-and-learn approach to everything you do.

Tool Adoption & Optimization:

• Become a power user and expert of our current marketing tech stack.
• Proactively research and suggest cost-effective tools, integrations, or processes to enhance our automation capabilities over time.

Yêu Cầu Công Việc

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 2 years of experience in hands-on digital marketing, with a proven track record in running automated campaigns. Experience with any automation platform is a plus, but not a requirement.
• Core Technical Skills:
  • Proficiency in HTML and CSS for email coding is essential. This is a key requirement.
  • Familiarity with using APIs for basic integrations or knowledge of SQL for data querying is a strong advantage.

• Data-Driven & Analytical: Comfortable working with data to segment audiences and measure performance. Experience with basic analytics tools (e.g., Google Analytics, Power BI, or even advanced Excel) is valued.
• A Builder's Mindset: You are resourceful, proactive, and excited by the opportunity to build processes and improve systems. You thrive in environments where you can make a big impact.
• Meticulous Attention to Detail: A passion for quality assurance and error-free launches.
• Excellent Collaboration: Strong communication skills in English and the ability to work effectively with marketing, design, and commercial teams.