Marketing CRM Manager

Mô tả Công việc

About Levents Vietnam

Levents is a fast-growing new-age fashion lifestyle brand rooted in Vietnam with a bold ambition to become a global icon. Our brand resonates deeply with GenZ — blending style, comfort, and culture into every product we create. With a strong omnichannel presence across physical stores and digital platforms like our website, Shopee, TikTok, and more, Levents is building a community that lives and breathes its values.

We are now looking for a dynamic Customer Relationship Manager (CRM) who will lead customer engagement strategies and drive reactivation, retention, cross-sell, and upsell initiatives through data-driven insights and personalized communication.

Key Responsibilities

Customer Data Strategy

• Build and manage a centralized CRM system that consolidates customer data from both offline and online channels.

• Identify and implement ways to collect richer customer information across all touchpoints (website, social media, e-commerce, POS, etc.).

• Segment customers based on behavior, purchase history, preferences, and lifecycle stage.

Customer Insights & Engagement Planning

• Analyze customer data to generate actionable insights and build customer personas.

• Develop monthly and quarterly customer engagement plans aligned with business goals.

• Design targeted campaigns focused on:

  • Reactivation : Win back lapsed customers.

  • Engagement : Increase frequency among slow-buying customers.

  • Cross-sell/Upsell : Encourage exploration of new SKUs and higher basket sizes.

• Collaborate with marketing, product, and operations teams to execute these plans effectively.

Campaign Execution & Optimization

• Plan, launch, and monitor performance of CRM campaigns (email, SMS, in-app: Zalo, push notifications, in-store promotions).

• Work closely with digital marketing and content teams to craft compelling messaging that resonates with GenZ audiences.

• Continuously optimize campaigns using A/B testing, feedback loops, and analytics tools.

Cross-functional Collaboration

• Partner with the Product team to inform new product development based on customer preferences and trends.

• Coordinate with Operations to ensure seamless execution of customer-facing initiatives.

• Support Retail and E-commerce teams in delivering consistent, personalized experiences.

Brand Building & Culture

• Act as an ambassador for Levents’ mission to build a global brand rooted in Vietnamese identity.

• Be hands-on in daily execution, comfortable working in a fast-paced, startup-like environment.

• Foster a collaborative, results-driven team culture.

Yêu Cầu Công Việc

Qualifications & Requirements

• 5–6 years of experience managing CRM or customer engagement strategies in Vietnam, preferably in fashion, retail, or premium consumer brands.

• Demonstrated success in driving reactivation, engagement, and conversion through CRM initiatives.

• Deep understanding of GenZ consumer behavior , preferences, and communication styles.

• Good understanding of excel, email marketing platforms, and analytics tools (Google Analytics etc.).

• Strong analytical skills with ability to translate data into actionable strategies.

• Excellent project management, communication, and interpersonal skills.

• Communicate in Vietnamese and English (basic).

• Passionate about building a global brand from Vietnam.

What We Offer

• A chance to shape the future of Vietnam’s fastest-growing Gen Z brand and build a global legacy.

• Competitive compensation package with equity/stake in the company.

• Autonomy to innovate, backed by a supportive CEO and energetic team.

• Opportunities for international travel and exposure.

Why you love it

• Competitive salary package (freely discussed), 13th salary & yearly bonus if any

• Join Government Health & Society Insurance

• Fast growing start up environment

• Other bonding company activities

WORKING TIME & LOCATION 

Working time: 9 AM - 6PM Monday -  Saturday (Saturday work from home) 

Location: 537 Kênh Tân Hóa Street ,Tân Phú Ward, Hồ Chí  Minh City