Marketing Executive (Owndays)

Mô tả Công việc

IMC Planning, Execution & Reporting

• Responsible for planning and executing integrated marketing communication (IMC) activities for OWNDAYS.
• Prepare accurate and comprehensive reports on marketing performance, sales (weekly, monthly, quarterly), promotions, competitor activities, and campaign evaluations.
• Track and manage A&P budgets with timely and precise reporting (monthly/quarterly/yearly).
• Provide insights, recommendations, and key learnings to optimize future marketing programs.

Brand Marketing & Campaigns

• Plan, write, and prepare weekly/monthly/quarterly social content calendars to support campaigns and strengthen brand presence.
• Work closely with Designer and Brand team to prepare POP materials for promotions, ensure proper printing, and coordinate timely delivery to stores.
• Responsible for planning and executing new store opening programs, ensuring strong brand visibility and traffic generation.
• Collaborate with cross-functional teams (Operations, Product, Sales, Finance, Procurement, Legal, CRM, etc.) to deliver campaigns and activations.
• Manage marketing promotions, in-store activations, and digital/social activities to drive sales and brand awareness.
• Monitor competitor activities and deliver timely analysis.

Partnership & Collaboration

• Propose, plan, and execute partnerships with agencies, malls, banks, and vendors to deliver effective co-branded programs.
• Work directly with influencers/KOLs when required, from proposal to execution, ensuring alignment with brand guidelines and objectives.
• Handle dedicated marketing responsibilities for OWNDAYS as the priority brand, as directed by the Group Marketing Manager.

Cross-functional & Digital Marketing

• Coordinate with CRM and Digital teams to manage fan page content, digital campaigns, customer engagement, and complaint handling.
• Ensure content quality and alignment with both regional and local brand positioning.
• Review and refine creative content to maintain brand direction and standards.

Sunnies Studio (10%): Handle brand marketing activities including POP printing for promotions, social content preparation, and budget/expense reporting.

Other Duties: Perform additional assignments as directed by the Group Marketing Manager.

Yêu Cầu Công Việc

• Bachelor’s degree in Marketing, Business Administration, Fashion Marketing, Economics,
• International Relations, or related field.
• Minimum 2 years of marketing experience in fashion retail or the eyewear industry.
• Good written and verbal communication skills in English.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); good knowledge of CRM, digital platforms, and social media tools.