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Create & execute Product Line Brand strategy in line with Brand strategy to contribute to increment of Brand value (Brand presence)
Create & execute marketing strategy of product line brand in charge
Strategy Structure: Corporate Strategy > Business Strategy (Category) > Brand Strategy > Product Line Brand Strategy(Management of sub-line)
Area of Responsibility
1) Business Strategy (incl. mid-term strategy):
Create & execute Business Strategy in line with corporate strategic direction
Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy
Deeply understand Company technology, direction and market movement for decision of business strategy
2) Brand Strategy:
Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.
Create sales supporting information materials (Brand strategy) on time
Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
Execute and analyze Brand health check
3) Product Line Brand Strategy:
Create & execute Product line Brand strategy (Management of sub-line)
Create sales supporting information materials (product line brand strategy) on time
Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI
4) Marketing Strategy:
Create & execute Marketing strategy
Build up strategy by analyzing 3C, 4P
Create & execute communication plan (IBC) through all the touch-point (product, shop-front, ATL and BTL)
Create BTL ideas including communication claiming & AW of POSM
Create and execute MK campaign in collaboration with sales team
Create P/L plan with PD team and well manage it (MI, BP%) by price guideline
Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents)
5) Consumer / Competitor / Channel Understanding:
Analyze Brand Power Survey and develop plan to foster brand
Analyze competitor situation and create attractive positioning
Analyze channel situation and propose appropriate action
Conduct research for understanding consumers
7) TCR contribution:
Initiate and promote plan to contribute to company profit through TCR idea
8) Coaching:
Coach other marketing members (Subordinates)
9) Paper work:
Prepare some mandatory documents related to MK campaign / New Products
Proceed paper work related to MK investment for financial purpose
Paper work for smooth operation among departments related to MK activity
10) Other:
Do assignment from direct superior
Yêu Cầu Công Việc
- Education: At least Bachelor’s Degree, a certain level of English skill (all the tasks done in English)
- Job-related experience:A certain level of Brand management, Brand strategy and Marketing, Having the experience of EC marketing
- Specific knowledge:Skilled in brand management & marketing. Presentation Skill.
- Business understanding:Good knowledge of key consumer insights based on qualitative and quantitative data. Familier with the EC marketing
- Other requirements:Keep trying to increase knowledge. Respect others and contribute to team-work.
Willing to share all the knowledge with others. Communicate with others with smiling