Marketing Manager

Mô tả Công việc

Planning & Strategics:

• Setting goals for the business development team and developing strategies to meet those goals and revenue growth. 
• Research prospective products in target Vietnam e-commerce markets and focusing the cosmetics industry.
• Work with the BOD relevant parties to develop a tactical marketing plan that identifies market niches and segments.

E-Commerce Operation & Monitor:

• Monitor and review sales production and adjust sales activities, and sales priorities to achieve set goals/budgets and forecasts.
• Lead, managed and motivated an effective e-commerce team and marketing team to achieve budgeted sales.
• Implementation, management, and measurement of sales strategies and tactical promotion campaigns.
• Establish team sales goals and allocate key livestream teams to each member.
• Monitor progress and provide solutions to handle sales activities at each time.
• Looking for solutions to grow and optimize operating costs of the ECOM channel.
• E-commerce: In collaboration with the Ecommerce Team to develop and mass-out E-com campaigns.

Brand Marketing Communication:

• Develop and execute a comprehensive strategic marketing plan for “Elem Formulas Brands” and “ELVA Film Brands” targeting B2C.
• Drive brand awareness with Branding/Marketing communications and together with the e-commerce manager create a year calendar of activities and campaign.
• Manage Social media platforms with Branding Marketing Communications to ensure consistent posting and adherence to brand guidelines.
• Develop and manage marketing/sales budgets and maintain effective internal marketing communications
• Manage and oversee content creation, ensuring alignment with the brand’s voice and strategic marketing goals for GenZ
• Oversee all digital marketing resources, including the website and social media platforms, to ensure consistency and effectiveness in "elem formulas brand's" marketing strategies.
• Manage offline marketing resources, including branding and advertisement campaigns, to increase "elem formulas brand's" awareness and market penetration on MT, and GT Channel (Hasaki | Beautybox | Guardian | Lotte | Beauty World).

Other responsibilities:

• Develop a human resources organizational structure and key performance indicators (KPIs) to periodically evaluate individuals for e-commerce and marketing teams.
• Being responsible for training the E-commerce & marketing team
• Reviewing: Along with the Ecom Manager review and optimize floor operations indicators: CR | AVO | Traffic | GMV | Drop.
• Marketing: Along with the marketing team review and optimize operations indicators: Click | CTR | External Traffic | Conversion and Monitor format: CPAS | PMAX and Shopping on Website and Ecom Flatform.
• Accountant: In collaboration with the accountant team make Monthly, quarterly, and annual sales and expense reports.
• Reporting: Making e-com revenue & marketing activity reports monthly/ quarterly reports and year report
• Team structure: E-Com Team, Marketing Team.

Yêu Cầu Công Việc

- Smart, aggressive, and ambitious to conquer new challenges

- Excellent presentation & communication skills

- Good negotiation, good listening & questioning skills, time management, and problem-solving skills.

- Hard-working and self-accountable.

- Communication skills: Must be able to communicate with clients of all backgrounds and educational levels. Well-developed written and verbal communication skills

- Organizational skills: Must be comfortable juggling numerous tasks

- Time-management skills: Must understand how to prioritize time and be comfortable managing a calendar and adjusting their schedule as needed.

- At least 05-year experience in e-commerce and marketing (preferably B2C).

GOOD TO HAVE:

- Experience working/living in cross-culture

- Experience in Beauty, Fashion E-commerce, and retail industry.