Media Partnership Executive

Mô tả Công việc

Role objective

• To drive client campaign success and maximize resource utilization by expertly managing advertising accounts, providing strategic multi-platform consultation, and acting as the key operational liaison with major media platforms (TikTok, Google, Meta, etc.) to secure, price, and execute optimal advertising resources.

Key responsibilities

• Manage and support client advertising accounts, ensuring smooth operations and effective campaign performance.
• Provide consultation on media strategy, recommending the most suitable platforms (e.g., TikTok, Google, Meta, Zalo, Yandex, Cốc Cốc) for client products.
• Develop and present media plans aligned with client objectives and budgets.
• Identify client needs and drive upsell or cross-platform opportunities to maximize business growth.
• Understand and apply different media platforms’ buying methods and optimization strategies to maximize results.
• Collaborate with internal teams (sales, partnerships, operations) to deliver excellent client service.
• Monitor and analyze campaign performance, generating insights and optimization recommendations for clients.
• Act as the key contact with Ads platform's official team (e.g., TikTok, Google, Meta, Zalo, Yandex, Cốc Cốc) to acquire the latest advertising resources, policies, and campaign updates.
• Manage advertising resource applications (e.g., homepage placements, brand challenges, in-feed resources), including scheduling and pricing coordination.
• Negotiate pricing and ensure smooth execution of advertising resources, maintaining cost efficiency.
• Organize and maintain the Ads platforms resource database; create standardized media inventory lists and pricing sheets.
• Support internal teams (strategy, media buying, client service) by providing insights into Ads platforms' policies and available resources, offering solutions.
• Monitor and evaluate the effectiveness of resource execution, collect feedback, and deliver regular summaries and review reports.

Yêu Cầu Công Việc

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 2–3 years of experience in digital media buying or advertising operations.
• Solid knowledge of major advertising platforms (TikTok, Google, Meta, Zalo, Cốc Cốc, Yandex etc.), including campaign setup and optimization methods.
• Ability to quickly learn and understand the latest advertising products and solutions from media platforms.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent communication and presentation skills, able to consult and persuade clients.
• Proactive, detail-oriented, and capable of working in a fast-paced environment.
• English communication ability is required.
• Basic Chinese communication ability is preferred.