Route To Market Specialist

Mô tả Công việc

• Support the development and implementation of the Route to Market (RTM) strategy to optimize distribution coverage and sales efficiency across channels.
• Monitor, analyze, and evaluate the performance of RTM activities, including coverage, sales productivity, and operating costs.
• Propose and implement new distribution models tailored to specific regions/channels.
• Build, maintain, and update the database of distributors, points of sale, and market coverage capacity.
• Analyze sales, inventory, and coverage data to identify growth opportunities and optimize resource allocation.
• Coordinate with Sales, Trade Marketing to ensure effective and consistent RTM execution.
• Design periodic reports and analytical dashboards (sell-in, sell-out, outlet coverage, DMS).
• Support the evaluation and selection of distributors based on operational capability, financial health, and market potential.
• Monitor and control RTM-related costs.
• Conduct market research and track industry trends to update and adjust the RTM model accordingly.

Yêu Cầu Công Việc

• Bachelor's degree in Economics, Business Administration, Commerce, or related fields.
• Minimum 02 - 03 years of experience in a similar role within the FMCG industry.
• Strong change management abilities, multitasking skills, and resilience under pressure.
• Good communication and negotiation skills.
• In-depth knowledge of distribution networks, Route-to-Market strategies, and the unique characteristics of sales channels within the FMCG sector.
• Proficient in advanced Excel, PivotTables, Power Query, and data analysis tools (Power BI, Tableau, or equivalent).
• Ability to extract and analyze sales and market data to provide insights and solutions.
• Skilled in managing and operating DMS/SFA (Sales Force Automation) systems.

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Work Location: 63 Cao Thang Str, Ban Co Ward 3, HCMC.

Bien Hoa Consumer (BHC)