Sales and Marketing Manager

Mô tả Công việc

What the role is: The Sales and Marketing Manager is responsible for ensuring an optimal promotion, distribution and revenue generation of all products available at the hotel. This position reports to the General Director of the company and the Hotel Manager at location level and will be implementing Marketing & Sales strategies and following corporate procedures. Knows very well the market and will be developing partnerships and brand promotions.

Sales

• Create, manage and execute the location’s sales actions plan and forecast

• Achieve revenue goals for all products (accommodation, F&B, Explore, Co-working, Wellness)

• Manage, retain and grow established customers (individual) and groups (group business)

• Dealing with customer enquiries and aiming to meet their expectations.

• Oversee the customer experience for fam trips, and educational visits for customers

• Cross-selling of products (i.e. Explore products to other businesses locally)

• Upselling and cross-selling in location level to optimize revenue per customer

• Manage the location’s OTAs inquiries

• Open new sales channels and manage existing ones

• Group sales conversion, turnover and operational support

• Create local level packages based on special events and local experiences offered

• Responsible for ensuring all the location team is appropriately using hotel PMS (must check systems minimum 5 times a day)

• Close local level deals for groups and packages (corporate offsites, student groups, etc.)

• Sourcing new tour products and destinations to meet consumer demands.

• Prospect new clients e.g. Tour Operators, Corporate, DMCs, Travel Agencies, M&E Agencies and Creative Marketing Agencies

• Ensure all staff is properly trained on hotel products and offerings, and how to sell and cross-sell them.

• Responsible for establishing and monitoring incentive campaigns the front-line team

• Provide sales performance reports the country and regional leadership on tracking progress against targets, successes and challenges

• Report analysis on Guest Satisfaction Surveys

Marketing

• Create, manage and execute the location’s marketing plan in accordance with brand guidelines

• Promote the hotel brand, experience and services to drive sales and revenue in all products (rooms, co-work, tours, wellness, F&B, retail).

• Manage sales and marketing budget

• Manage the sale & marketing process for all activities in your location

• Work with hotel teams to establish local partnerships to drive location revenue including events and sponsorship

• Provide sales guidance and assistance across location so everyone is supporting the revenue generation efforts (reception, F&B employees etc.)

• Coordinate with product teams to ensure the right mix for location e.g. do we have the right amount of Retail space and products

• Use CRM to log activity, opportunities and closed/won deals Marketing

• Manage local public relations and influencers

• Coordinate the location’s social media management and promotional materials

• Visit new local destinations in order to gain information on issues and amenities of interest to consumers.

• Manage the sale & marketing process for all activities in your location

• Support in the creation of marketing initiatives for all products in the location with the support of the Country Sales & Marketing coordinator and external vendors.

• Analyze data and provide reports with conclusions

• Create and maintain a unique experience across all offerings.

Job Benefits

• Competitive salary

• Performance bonus

• No dress code

• Multiple online training opportunities

Yêu Cầu Công Việc

• Bachelor’s Degree in Sales, Marketing or Business Administration

• Local hospitality Market knowledge

• Hotel revenue management knowledge

• OTAs management

• Tour Operations

• Forecasting and budgeting

• English proficiency and local language

• Minimum 3 years in sales management

• Marketing management

• Public Relations management

• Previous experience in sales in hospitality is a plus

• Time Management, Creativity and Cultural Sensitivity Skills

• Revenue and Profit Oriented

• Previous experience with community engagement

• Excellent communication skills, verbal and written

• Able to work independently and creatively to close new sales opportunities

• Able to work and collaborate in a matrix environment

• Strong negotiation and relationship management skills