SALES OPERATION MANAGER - FASHION RETAILS

Mô tả Công việc

The Sales & Retail Operations Manager is responsible for leading all aspects of retail performance — including sales strategy, store operations, visual merchandising, customer experience, and team development. This role serves as the key bridge between corporate strategy and in-store execution, ensuring profitability, operational excellence, and brand integrity across the business.

A. Sales Strategy & Performance

· Develop and implement annual and seasonal sales strategies aligned with company business goals.

· Drive achievement of sales, profitability, and KPI targets (conversion rate, UPT, ATV, margin, sell-through, etc.).

· Analyze sales trends, store productivity, and customer insights to identify growth opportunities and action plans.

· Prepare forecasts, business reports, and corrective actions to ensure sustainable revenue growth.

· Work closely with Marketing and Merchandising to execute campaigns, promotions, and product launches effectively.

B. Store Operations & Compliance

· Oversee day-to-day retail operations, ensuring all stores meet operational, service, and brand standards.

· Manage store maintenance, facilities, and equipment, ensuring functionality and appearance meet company requirements.

· Monitor adherence to SOPs, loss prevention, health & safety, and labor compliance.

· Manage operating budgets, cost control, and expense optimization to achieve store profitability targets.

C. Merchandising & Inventory Management

· Lead seasonal merchandising planning and product allocation in collaboration with Buying and Visual teams.

· Ensure visual presentation standards reflect brand identity and enhance customer experience.

· Monitor inventory accuracy, stock aging, markdowns, and replenishment to maximize product turnover.

· Coordinate with logistics and supply chain teams for stock flow and availability across stores.

D. Customer Experience & Brand Representation

· Champion customer service excellence to deliver consistent, premium brand experience.

· Handle high-level customer feedback and ensure timely resolution of complaints.

· Lead loyalty programs and in-store engagement activities to build customer retention.

· Monitor NPS and service feedback to drive continuous improvement in customer experience.

E. People Leadership & Development

· Recruit, train, and mentor Store Managers and sales staff, ensuring a strong talent pipeline.

· Conduct regular performance reviews, provide feedback, and manage performance improvement where needed.

· Foster a high-energy, collaborative, and customer-centric culture across teams.

· Implement succession planning and internal promotion strategies to develop future retail leaders.

F. Market Awareness & Competitive Intelligence

· Stay updated on fashion trends, local consumer behavior, and competitor activities.

· Provide insights to management for product assortment, pricing, and promotional adjustments.

· Recommend local strategies to enhance market positioning and sales performance.

G. Sustainability & Brand Standards

· Support company sustainability initiatives and ensure responsible store operations.

· Promote adherence to ethical business practices and brand integrity in every retail touchpoint.

Yêu Cầu Công Việc

*  Bachelor’s Degree in Business Administration, Retail Management, or related field.

*  Minimum 3–5 years of management experience in fashion or lifestyle retail.

*  Proven ability to manage multi-store operations and deliver sales growth.

*  Analytical and financial acumen (P&L management, KPIs, cost control).

*  Deep understanding of visual merchandising, customer journey, and retail standards.

*  Excellent leadership, interpersonal, and coaching skills.

*  Communication in English (both written and verbal).

*  Tech-savvy: proficient with retail POS, ERP systems, and data analytics tools.

*  High level of integrity, accountability, and adaptability in a fast-paced environment.