Senior Content Executive

Mô tả Công việc

60% Creation and Development:

● Preparing briefs for relevant stakeholders/vendors, consulting and conveying the brand communication guideline if any;

● Producing and editing variable formats of content includes website copy, blog posts, white papers, social media posts, and product descriptions;

● Supporting and collaborating with the agencies on implementing mobile app content;

● Planning and publishing posts according to our range of digital channels.

20% Content Strategist:

● Supporting and brainstorming ideas/concepts for content roadmap, and content calendar;

● Supporting & reviewing the creative vendor’s outputs, ensuring brand consistency;

● Acting as a local expert: Counseling about local trends, behaviors, and insights in the APAC market;

● Research industry-related topics, viral ideas, trending on the market and competitors to produce writing that connects with target audiences, boosts engagement, and fosters brand awareness;

● Coordinating with designers to release visually appealing elements into digital campaigns;

● Tracking content performance, adjusting content strategy based on manager directions;

20% Others:

● Collaborating with the Marketing team and other departments to deliver tasks;

● Updating and reporting monthly to the line manager.

Yêu Cầu Công Việc

●  BA degree in Marketing, Journalism, Advertising, Media & Communications, Linguistics or related disciplines;

●  At least 3 years of relevant experience as a Copywriter or Content Marketer position (experience in e-sporting game industries, Financial Institution, Advertising Agency, Public Newspaper preferred);

●  Know how to use AI tools (ChatGPT, ...)

●  Proficient in Vietnamese and English language, both speaking and writing;

●  Familiar with various social media and digital platforms (Facebook, Instagram, Youtube, Tiktok, Website, etc.)

●  Proven record with a diverse portfolio showcasing your relevant work;

●  Creativity mindset with a “Can-do” attitude;

●  Ability to work in a Diversity & Inclusion team environment;

●  Be able to work independently.