Senior Performance Marketing Specialist

Mô tả Công việc

Founded in 2009 in Orange County, California, Yes4All has grown to become one of the leading names in the fitness, furniture and lifestyle market. A significant player in e-commerce since 2016, we were among the first invited to Amazon’s Vendor Central (AVC) program and have been a top-12 Sports & Outdoors brand on Amazon since 2021.

We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.

Guided by Mr. Nguyen Chi My, we leverage Vietnam’s competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.

At Yes4All, our people are at the heart of our success. We empower our team members to Shine The S.E.A by embracing extreme ownership, which fosters authentic and trust-based collaboration and drives sustainable value creation. As part of the CriTICal SquaD, our members embody core competencies that set us apart. We foster a dynamic and supportive environment, encouraging individuals to grow, take initiative, and make incredible impacts.

Our vision: To become the global leader in innovative products and services, delivering excellence, quality and affordability for all.

Our mission: To empower global consumers with access to quality and affordable products through innovative e-commerce solutions, while fueling the success of innovators, brands and manufacturers.

Join us and be part of a passionate team that is redefining the fitness and lifestyle industry!

RESPONSIBILITY AND AUTHORITY

Performance Marketing Operation

• Implement and optimize the effectiveness of running ads for each campaign.
• Coordinate with related departments to exceed the business profit target.
• Prepare weekly / monthly / quarterly reports to analyze and measure advertising performance.
• Conceptualize, setup, launch and optimize new SEM campaigns

Marketing Research, Standardization and Optimization

• Keyword research and SEO consulting for relevant professional teams to ensure input quality for ads campaigns.
• Research and implement other advertising tactics (besides SEM) to help increase the efficiency of ads campaigns.

Yêu Cầu Công Việc

REQUIREMENTS

Knowledge

• Bachelor's degree in Marketing, Business, or a related field

Skills

• Strong analytical skills and ability to make informed decisions using data
• Proficient in data analytics tools such as Excel, Google Sheets, and Google Data Studio
• Proficient in SEO and SEM tactics and able to create effective performance marketing plans
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously
• Strong communication and interpersonal skills, able to work cross-functionally and collaborate with teams across the organization
• Good English and comfortable interacting in a multinational team.

Experience

• 3-4 years of experience in performance marketing, with a strong focus on e-commerce

• Experience in performance marketing, specifically with PPC channels (Google, Coc Coc, etc.) and knowledge of SEO