Trade Marketing

Mô tả Công việc

1. Partnership Development & Channel Management

• Identify and secure partnerships with:
  • Corporate wellness programs (HR departments)
  • Insurance companies (especially with health benefit plans)
  • Fitness centers, gyms, yoga studios
• Develop joint marketing programs and health screening campaigns with partners.

2. Doctor Referral Program & Online Booking Partnerships:

• Introduce, formalize, and maintain referral partnerships with individual doctors and clinics to drive patient traffic to ACC.
• Establish and manage contractual agreements with online booking platforms that refer patients to ACC.
• Coordinate and implement on-site “Flat Feet Screening” programs with selected strategic partners, and oversee result tracking and follow-up.
• Manage monthly reconciliation and commission payments to ensure accurate compensation for referral partners.

3. Event & Activation Planning

• Plan and execute B2B health talks, workshops, and on-site assessments.
• Organize participation in corporate health fairs or industry expos.
• Track ROI of events based on lead generation and conversion.

4. POS and Collateral Development

• Design and distribute in-clinic and partner-location materials:
  • Brochures, posters, standees, QR code displays
  • Branded referral pads for physicians
• Ensure brand consistency across all trade-facing materials.

5. Performance Tracking and Reporting

• Monitor partner-generated patient traffic and conversion.
• Provide monthly reports on channel performance and partner ROI.
• Optimize trade promotions based on patient acquisition cost and retention metrics.

6. Internal Coordination

• Collaborate with marketing team for alignment on brand messaging.
• Work with clinic managers to ensure execution of on-ground activities.
• Coordinate with operations to deliver quality experience for referred patients.

Yêu Cầu Công Việc

• Bachelor’s degree in Business, Marketing, or a related field.
• At least 3 years of experience in trade marketing or a related role within healthcare industry.
• Fluent in English.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Excellent communication and interpersonal skills.
• Ability to track and analyze program effectiveness.
• Detail-oriented with strong problem-solving abilities.
• Proactive and able to work collaboratively in a team environment.