CRM Data System Manager

Job Summary:

We are seeking a dynamic and experienced CRM Data System Manager to lead our team in managing and analyzing user data systems within the fast-moving consumer goods (FMCG) sector. The ideal candidate will have a strong background in CRM system, data analysis, team leadership, and customer relationship management, with a passion for driving customer engagement and loyalty.

What You Will Do

· Lead, mentor, and develop a team of CRM specialists to ensure the effective management of user data systems and data analysis.

· Oversee the administration and optimization of the CRM system to ensure it meets the needs of the business and supports customer relationship strategies.

· Collaborate with teams to integrate data from various sources, including digital platforms (e.g., social media, e-commerce, mobile apps) into the CRM system.

· Ensure efficient data flow between the CRM system and other related systems, managing data pushing, storage, and retrieval processes to maintain data accuracy and accessibility.

· Oversee the collection, storage, and maintenance of customer data, ensuring data accuracy and integrity.

· Utilize CRM data to generate insightful reports and dashboards that inform marketing strategies and business decisions.

· Analyze customer data to identify trends, insights, and opportunities for improving customer engagement and loyalty.

· Develop and implement CRM strategies to enhance customer relationships and drive business growth

· Coordinate and execute targeted marketing campaigns based on customer data insights.

· Monitor and report on the performance of CRM initiatives, providing actionable recommendations for continuous improvement

· Coordinate with IT to implement system upgrades, troubleshoot issues, and ensure the CRM system is up-to-date and functioning optimally.

· Ensure compliance with data protection regulations and company policies.

· Provide training and support to CRM users, ensuring they understand how to use the system effectively and leverage its capabilities.

· Ensure that all data handling processes comply with relevant data protection regulations and company policies, safeguarding customer information.

· Work closely with cross-functional teams, including marketing, sales, and IT, to align CRM team to ensure seamless integration and utilization of CRM data across the organization.

· Continuously monitor the performance of CRM initiatives, using data-driven insights to recommend improvements and optimize strategies.

1/Technical Skills:

·       CRM Software Proficiency: Expertise in CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.

·       Data Analysis: Strong skills in data analysis and interpretation, using tools like SQL, Excel, and data visualization software (e.g., Tableau, Power BI).

·       Data Integration: Experience with data integration techniques and tools, including APIs and ETL (Extract, Transform, Load) processes.

·       Digital Marketing Tools: Familiarity with digital marketing platforms (e.g., Google Analytics, social media analytics tools) and their integration with CRM systems.

·       Database Management: Knowledge of database management systems and data warehousing solutions.

2/ Soft Skills:

·       Leadership: Ability to lead, mentor, and motivate a team, fostering a collaborative and productive work environment.

·       Communication: Excellent verbal and written communication skills to effectively convey complex data insights and CRM strategies to various stakeholders.

·       Problem-Solving: Strong analytical and problem-solving abilities to address challenges and optimize CRM processes.

·       Project Management: Proficiency in project management, including planning, executing, and monitoring CRM initiatives.

·       Customer Focus: A deep understanding of customer needs and behaviors, with a focus on enhancing customer experience and loyalty.

3/ Tools:

• CRM Platforms: Salesforce, HubSpot, Microsoft Dynamics
• Data Analysis Tools: SQL, Excel, Tableau, Power BI
• Marketing Automation Tools: Salesforce Marketing Cloud
• Project Management Tools: Asana, Trello, Jira
• Digital Analytics Tools: Google Analytics, Hootsuite, Sprout Social

4/ Qualifications:

• Education: Bachelor's degree in Markting, Business Administration, Data Science, Information Technology, or a related field.
• Experience: Proven experience in CRM management, data analysis, and team leadership, preferably within the FMCG sector form 3-5 years
• Certifications: Relevant certifications such as Salesforce Certified Administrator, Google Analytics Certification, or a Project Management Professional (PMP) certification can be advantageous.