[F&B] Digital Marketing Executive

Mô tả Công việc

We are looking for a creative and data-driven Digital Marketing Executive to lead and execute digital marketing campaigns for F&B brands across various platforms such as Facebook, Instagram, and TikTok. The ideal candidate has a good understanding of consumer behavior in the food & beverage industry and hands-on experience with social media content, influencers, and CRM tools to drive both engagement and customer retention.

Digital Campaign Execution

• Execute digital marketing campaigns for product launches and promotional activities.
• Collaborate with designer & marketing lead to ensure brand consistency across all digital touchpoints.
• Coordinate campaign timelines and deliverables across internal teams and external partners.

Social Media Management

• Develop content calendars and produce engaging content tailored to each platform (Facebook, Instagram, TikTok).
• Monitor social trends and incorporate trending formats (memes, reels, viral topics) into brand content.
• Work with content creators and designers to produce visuals and short-form videos.

KOL/KOC Collaboration

• Research and propose suitable KOLs/KOCs for brand campaigns based on target audience.
• Coordinate influencer briefing, content review, and campaign execution.
• Track and evaluate performance of influencer activities.

CRM & Loyalty Marketing

• Collaborate with marketing lead to execute customer retention activities (email campaigns, push notifications, loyalty app updates, chatbot engagement, etc.).
• Segment customer data and personalize messaging for re-engagement and upsell.
• Monitor customer feedback and recommend improvements for user journeys across digital channels.

Performance Tracking & Reporting

• Monitor and analyze campaign performance across paid and organic digital channels.
• Use tools such as Meta Business Suite, TikTok Creator Center, Google Trends, etc. to generate insights.
• Prepare weekly/monthly reports and suggest data-driven optimizations.
• Budget management

Yêu Cầu Công Việc

Education: Bachelor's Degree of Marketing, Business Administration or related field

Experience: 3-4 years of experience in digital marketing, preferably in the F&B or FMCG industry.

Work related skills:

• In-depth knowledge of Facebook, Instagram, TikTok platform mechanics and audience behavior.
• Experience working with influencers (KOLs/KOCs) and social content creators.
• Familiarity with ad management tools (Meta Ads, TikTok Ads) and basic performance tracking.

Soft skills:

• Strong time management and multitasking skills.
• Excellent communication and active listening abilities.
• High level of accountability and ownership.
• Creative thinking combined with data-driven decision-making.