Visual Merchandising Specialist ( Beauty & Personal Care)

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Category: Beauty.

Report to: Commercial & Retail manager.

Location: 555 3/2 Street, Ward 8, District 10, Ho Chi Minh City.

Working time: 8:30 AM to 5:30 PM (Monday – Friday) and 8:30 - 12:30 (Saturday Morning).

I. Key Responsibilities:

1. Implementing Visual Merchandising in Stores & Retail System:

• Responsible for setting up, implementing, and maintaining product displays according to brand standards across all sales points (offline & online).
• Develop VM guidelines and train store teams to ensure consistent display visuals.
• Inspect and adjust VM at stores to ensure products are always displayed according to brand standards.
• Supervise merchandise displays in stores, showrooms, distribution systems, and retail points on a regular basis.

2. Proposing & Implementing Planograms:

• Develop planograms (shelf display layouts) to optimize the shopping experience and boost sales.
• Recommend display solutions based on sales data, customer behavior, and market trends.
• Work with Trade Marketing, Sales, and the Retail Team to optimize product placement in stores.
• Update and adjust planograms based on sales performance and feedback from store teams.

3. Developing & Executing In-store Display & Activation Programs:

• Plan and implement special in-store displays and activation programs to support marketing and sales campaigns.
• Collaborate with Trade Marketing, Retail Operations, and Sales to deploy POSM (signboards, standees, display shelves, in-store advertising).
• Manage the execution of booths, pop-up stores, and in-store events to enhance customer engagement.
• Evaluate the effectiveness of display programs and suggest improvements.

4. Budget Management & POSM Production Supervision:

• Propose and manage the VM budget, ensuring efficient use and cost optimization.
• Work with POSM suppliers, store design manufacturers, and display material vendors to ensure quality.
• Track and assess the return on investment (ROI) for VM & POSM programs.

5. Reporting & Evaluating VM Performance:

• Monitor and analyze display effectiveness, providing regular reports to Commercial & Retail Managers.
• Assess display performance by store, region, and sales channel, and propose improvement strategies.
• Gather feedback from Sales & Retail Teams to optimize product displays.

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II. Requirements:

1. Experience: Minimum of 2-3 years in Visual Merchandising, Trade Marketing, or Retail Operations, preferably in FMCG, cosmetics, fashion, or retail industries.

2. Education: Bachelor's degree in Design, Marketing, Business Administration, or related fields.