Brand Manager (FMCG)

Job Description

Responsibilities

- Full responsibility for developing a business plan and execution for specific brand products of the supplier/brand/channel/customer.

- Conducting product demand forecasting analysis to ensure inventory sustainability. Coordinating with relevant departments to ensure product availability to meet consumer demand.

- Manage and monitor brand performance both in terms of trade and visibility in line with company objectives and budget. Manage the A&P budget in line with the company value chain.

Brand marketing activities:

- Manage and execute all brand communication materials.

- Develop store guidelines—planogram.

- Develop and manage POSM production for the brand.

- Develop quarterly and annual key promotional and operational plans for trade.

- Develop exit strategies for unsuccessful products.

- Analyse data or insights to identify industry and consumer trends for assigned products.

Other activities:

- Foster trusted relationships with suppliers to achieve better pricing and service quality.

- Work with marketing teams to determine competitive pricing and promotional activities for a product category.

- Work with sales teams to determine appropriate distribution and penetration of products/brands.

- Work with other departments to perform daily tasks.

Job Requirement

Qualifications:

- Bachelor's degree or equivalent in Marketing

- 3+ years of experience in similar position

- Experienced in FMCG field

- Good in English