Overseas Digital Marketing

Job Description

1. Manage Paid Digital Campaigns

• Plan and execute performance marketing campaigns on Google Ads, Facebook/Meta, Instagram, and other platforms
• Implement and monitor SEO/SEM strategies for brand visibility and organic traffic
• Ensure high ROI and cost-effective performance across all channels

2. Campaign Analysis & Optimization

• Use tools like Google Analytics, Ads Manager, Facebook Insights, etc. to monitor results
• Conduct A/B testing and continuously optimize creatives, audiences, and bidding strategies

3. Content & Marketing Material Creation

• Write ad copy, landing page content, blog posts, and campaign-related materials
• Collaborate with creative teams for compelling visuals and digital assets

4. Social Media & Digital Channel Management

• Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.)
• Design content calendars and engagement strategies tailored to each platform

5. Reporting & Data-Driven Improvement

• Deliver weekly, monthly, and quarterly campaign performance reports
• Provide data insights and recommendations for ongoing strategy refinement

Benefits

• Join a dynamic, international, and forward-thinking team
• Competitive salary package with KPI/performance bonuses
• Access to advanced digital tools and global campaigns
• Flexible working hours & remote options based on global needs
• Career development in global marketing and e-commerce strategy

Job Requirement

• Bachelor’s degree in Marketing, Business, or related fields
• 2–3 years experience in digital marketing, preferably in international markets
• Proven skills in Google Ads, Facebook Ads Manager, SEO/SEM
• Strong understanding of performance metrics and campaign analysis
• Certifications in Digital Marketing (Google, Meta, etc.) are a plus
• Experience in online-to-offline (O2O) marketing is an advantage
• Familiar with marketing tech tools: Google Analytics, SEMrush, Meta Business Suite, etc.
• Fluent in English (written & spoken); able to write compelling digital content
• Proactive, analytical, creative thinker with excellent time management
• Willing to work across time zones and in multicultural teams