Business Unit Director (Instant Noodles)

Job Description

Strategic Business Management (20%)

• Develop and present annual business plans including STP, 4P, and business models.
• Identify opportunities and challenges internally and externally to craft segment strategy.

Commercial Planning & Innovation (20%)

• Lead category development plans including portfolio roadmap and innovation pipelines.
• Design and implement go-to-market strategies per channel and region.
• Manage segment P&L and recommend pricing.

Execution & Sales Enablement (30%)

• Supervise product launches in collaboration with NPD, Sales, and Marketing teams.
• Track weekly/monthly performance KPIs across SKUs and regions.
• Drive actions to improve sell-out, in-market execution, and trade efficiencies.

Cross-functional Alignment & Project Control (20%)

• Ensure alignment across departments (Sales, MKT, Trade, SCM, Finance).
• Govern execution and ensure teams deliver on business plans.

Profitability Management (10%)

• Optimize gross margin and control COGS across key SKUs.
• Monitor and enhance cost efficiency and operational RO

Job Requirement

• 10+ years of experience in FMCG with minimum 5 years in instant noodle or convenience food category.
• Proven leadership in P&L, cross-functional team management, and GTM strategy.
• Strong experience with distribution models: GT/MT/HORECA. 
• Strong analytical mindset and commercial acumen

Compensation and benefits:
- 13th-month salary bonus & festive rewards
- Full insurance coverage (Social & Health Insurance) upon official employment
- Gifts & cash rewards for birthdays, weddings, bereavements, company trips,...
- Travel allowance for home visits
- Assign a work laptop/PC
- Continuous training programs for skill & career development
- Seniority benefits for long-term employees