Chuyên viên Digital Marketing (Ads)

Job Description

• Optimize digital ads to generate direct orders, expand brand reach in the Vietnamese and international markets.
• Develop and execute Facebook Ads campaigns based on target markets.
• Conduct A/B testing on audience segments, ad creatives, and content (captions, images, videos).
• Monitor and optimize key metrics such as CPM, CPC, CTR, ROAS, CAC, etc. in detail.
• Collaborate with the Content & Design team to develop content ideas suitable for each market and customer insights.
• Monitor market trends and algorithm changes to update and adjust advertising strategies.
• Manage and optimize advertising budgets according to each phase (testing, scaling, remarketing).
• Report campaign performance regularly and propose growth solutions for each market.

Job Requirement

• 2 years of experience running Ads on the Facebook platform (preference for the education, service, etc. industries).
• Possesses data analysis thinking and proficiency in using data analysis tools.
• Clear understanding of the marketing funnel, user behavior, and the conversion journey on social media.
• Ability to react quickly when metrics are unstable.
• Proactive and highly responsible with a flexible work ethic focused on growth targets.
• Basic English communication skills to understand insights from regional markets are an advantage.

BENEFITS

• Salary: Competitive base salary + KPI bonus, hot bonus for outstanding achievements.
• Work in a multinational company environment.
• Enjoy full labor benefits according to the provisions of the Labor Law.
• Social Insurance, Health Insurance, Unemployment Insurance, Annual Leave ≥12 days/year, Company Trip, Training.
• Multiple opportunities for promotion, flexible salary increase policy based on employee contributions and dedication to work.

WORKING LOCATION

• District 10, Ho Chi Minh City
• Thanh Xuan, Ha Noi