Strategic Planning Senior Executive

Job Description

About Us (Adtek Growth Marketing Agency)

Adtek, established in 2022, is a Growth Marketing Agency that helps brands grow comprehensively from brand building to revenue growth. We differentiate ourselves by combining creative thinking and a data-driven approach to build holistic marketing strategies. With a deep understanding of the market and client challenges, we go beyond conventional methods to scale businesses effectively.

Role Overview

As a Strategic Senior Planner, you are the heart of every campaign, the one who decodes data and cultural trends to uncover powerful insights. You are the architect of compelling brand stories, delivering strategies that help brands stay relevant, connect emotionally, and grow sustainably.

Your Key Responsibilities

• Brand & Communication Strategy:

￮ Decode client briefs and craft comprehensive, insightful brand and communication strategies.

￮ Develop compelling creative briefs that guide the creative team and inspire strong ideas.

• Research & Insight Development:

￮ Conduct market research, cultural immersion, and audience analysis to uncover deep and actionable insights.

￮ Analyze trends, data, and competitive landscapes to inform strategic planning and creative direction.

• Client Consultation & Collaboration:

￮ Act as a trusted strategic partner to clients, providing clear recommendations aligned with their business goals.

￮ Collaborate closely with internal teams (Account, Creative, Production) to develop and execute proposals and campaigns.

￮ Work with Account teams to identify upselling opportunities and enhance client engagement.

￮ Supervise, guide, and mentor junior planners or project team members (if any).

Job Requirement

•                    Has at least 3 years of relevant experience in advertising, digital, or integrated communication agencies.

•                    Possesses a strong background in brand strategy, communication planning, and a solid understanding of digital/social media.

•                    Is a strategic, analytical thinker with creative problem-solving skills and business acumen.

•                    Has strong verbal and written communication skills in both English and Vietnamese.

•                    Is proficient in Office (especially PowerPoint/Google Slides, Canva).

•                    Is detail-oriented, organized, and capable of thriving in a fast-paced, result-driven environment.

•                    Has a proactive, collaborative mindset with a passion for people, culture, and brands.

What We Offer

•                    Competitive base salary.

•                    A young and dynamic working environment.

•                    Project-based performance bonus.

•                    Team performance bonus + exclusive celebrations for high-performing teams.

•                    Monthly Chillout Party, Year-End Party, and Team Building activities.