Marketing Manager (fluent in chinese)

Mô tả Công việc

1/ Responsible for integrated marketing and communications of BO brands in the Vietnam market. Work closely with PR, KOL, social media, operations, and other teams; organize internal and external resources; and drive the execution and implementation of brand/marketing plans.

2/ Based on brand strategy and local market/consumer insights as well as competitor analysis, identify opportunities and develop Vietnam’s national digital communication strategy and annual campaigns. Take on full project manager responsibilities, overseeing multi-dimensional market modules at the national level, including but not limited to goal setting, demand collection and filtering, solution planning, resource integration, project execution monitoring and delivery, and project review.

3/ Manage daily operations of national social media accounts, and plan UGC-driven campaigns to increase follower engagement. Collaborate with the design department to produce creative content.

4/ Develop localized media mix strategies in line with the objectives of integrated marketing, brand positioning, and media environment. Implement based on actual business conditions and conduct effectiveness reviews.

5/ Maintain relationships with local media/KOLs and expand connections with key national media outlets, including both traditional and new media.

6/ Oversee national annual marketing budgets and manage the local execution team.

Yêu Cầu Công Việc

• Fluent in written and spoken Chinese
• Bachelor’s degree or above; major in Marketing, Communications, or related fields preferred.
• Minimum of 3 years’ experience in social media operations, with solid experience in retail or consumer goods. Strong familiarity with social media platforms, influencer management, and advertising functions.
• Strong cross-cultural communication skills and mature team management experience.
• Sharp market insight and strategic planning skills, with the ability to quickly adapt social media strategies to different market environments.
• Strong project management and data analysis skills; able to make data-driven decisions.