Digital Partnership Development, Senior Officer

Job Description

Job Purpose:

• Develop and implement digital business strategies aligned with the company’s direction.
• Develop and optimize digital insurance products and solutions that meet market demand and target customer needs.
• Expand and maintain a network of strategic partners to strengthen distribution channels and revenue growth.
• Enhance customer experience through product, service, and digital process improvements.

Key Responsibilities:

1, Develop Digital Channel Business Plans

• Build product development plans: detailed action programs aligned with company goals.
• Build communication plans: sales communication programs for digital channels.
• Build budget plans: cost planning for product development, communication, and business activities.
• Implement and integrate new products on digital platforms.
• Develop and promote online sales channels such as websites, mobile apps, and e-commerce platforms.
• Execute digital marketing campaigns: design and implement campaigns to strengthen brand awareness and attract new customers.

2, Research & Develop Products, Solutions, and Business Models for Digital Insurance

• Research competitors and market needs.
• Propose insurance solutions tailored to partners’ characteristics.
• Seek, establish, and maintain relationships with partners to develop bundled products that meet end-user needs.
• Collaborate with technology solution partners to develop digital insurance business models.
• Use data and analytics tools to measure and evaluate digital channel performance, optimize strategies, and propose data-driven decisions.
• Analyze customer behavior, forecast trends, and propose potential growth opportunities for new products and services.

3, Develop Sales Channels & Partnerships

• Identify and build partnerships: establish and maintain relationships with partners, suppliers, and major clients such as fintechs, telcos, and e-commerce platforms to expand distribution channels and reach customers.
• Listen and respond to customer needs: ensure products meet customer expectations, collect feedback, and continuously improve.
• Drive effective revenue generation from assigned partners.

Job Requirement

1, Education: Bachelor’s degree in Insurance, Finance, Economics, or related fields.

2, Work Experience: Minimum 5 years of experience in finance, insurance, or technology.

3, Knowledge/Skills:

• Building digital business models.
• Data analysis and reporting.
• Product and business model research.
• Understanding of insurance and technology products.
• Market research and target customer analysis.
• Partnership management and development.