Marketing & Outreach Specialist

Job Description

We’re looking for a dynamic and driven Marketing & Outreach Specialist to join our growing Vietnam team at Shelby Global. This role bridges content marketing and business development — perfect for someone who understands storytelling and knows how to turn that into strategic B2B leads.

You'll be working on:

• Building Shelby’s brand presence across digital platforms (LinkedIn, blog, social media)
• Generating, nurturing, and converting leads through outreach and content campaigns

This is not a siloed marketing job. It’s a strategic role for someone who thrives in both the creative and the commercial sides of B2B marketing.
What You’ll Be Doing:

Content Marketing & SEO Optimization (60%)

• Plan and manage the content calendar across LinkedIn, blog, and social media, aligning with Shelby’s brand and business goals
• Conduct basic keyword research to align content with relevant search intent and SEO objectives
• Manage the WordPress website: publish blog content, update landing pages, and make minor content adjustments as needed
• Ensure all digital content is well-formatted, mobile-optimized, and aligned with Shelby’s tone, brand voice, and SEO best practices
• Work closely with SEO vendors to plan and produce search-optimized content that improves Google rankings
• Use analytics tools (e.g., LinkedIn Insights, Google Analytics) to monitor performance and continuously optimize content strategy

Lead Generation & Cold Outreach (40%)

· Research and identify key decision-makers (CHROs, CEOs, L&D Heads, Founders) across Vietnam and the APAC region

· Source, segment, and enrich B2B lead data using platforms such as Apollo, Lusha, and LinkedIn Sales Navigator

· Write, test, and continuously optimize cold email sequences and follow-up flows

· Execute targeted outreach via LinkedIn and email to generate qualified leads

· Collaborate with BD to convert content engagement into client conversations

Maintain an organized and up-to-date CRM pipeline, and assist with pitch decks or proposals when needed

Job Requirement

·         1–3 years experience in B2B content marketing, digital marketing, or business development

·         Strong writing and speaking skills in English — you must know how to write for humans, not just algorithms

·         Solid understanding of LinkedIn as a marketing and outreach tool

·         Familiarity with Wordpress, CRM tools, email marketing, or LinkedIn Sales Navigator is a bonus

·         A proactive mindset — you don’t wait for tasks; you look for opportunities