Copywriter

Job Description

As the Content copywriter, you will be responsible for:

• Content Creation: Develop compelling content for a B2B company across websites, blogs, email, social media, offline events, webinars, brochures, Google Ads, social media ads, and email marketing campaigns.
• Editorial Management: Create and manage an editorial calendar to ensure timely content delivery across digital platforms, maintaining brand voice and style consistency.
• Market Analysis: Stay informed about industry trends, market insights, and competitor activities to inform content development and identify opportunities for improvement.
• Collaboration & Optimization: Collaborate with the marketing team and other stakeholders to optimize content, messaging, and advertising campaigns. Oversee the creation of visually appealing and multimedia-rich content assets.
• Quality Assurance: Proofread content for English grammar and ensure all content aligns with brand messaging guidelines.
• Brand Voice: Contribute to maintaining the brand’s tone of voice, ensuring that all copy is fact-based, rooted in scientific principles, and highlights clear consumer benefits.

Job Requirement

• Bachelor’s degree in Marketing or a related field, or equivalent work experience.
• Native-level fluency in English, both written and verbal.
• Strong understanding of business-to-business (B2B) marketing practices.
• Creative thinking and problem-solving abilities.
• Ability to work independently in a fast-paced environment.
• Proficiency in Microsoft Word, Excel, PowerPoint, and knowledge of content management systems (CMS) like WordPress.
• Bonus: Experience with design tools such as Adobe Photoshop or Canva