Ecommerce Manager

Job Description

Strategy & Channel Development

Develop and implement OBL ecommerce strategies for both domestic and international markets, aligned with the company’s overall direction.

Define appropriate business models for each channel: D2C (Website/App), local marketplaces (Shopee, Lazada, Tiki…), cross-border ecommerce (Amazon, Alibaba, TikTok Global…).

Assess market potential and propose priority markets to ensure sustainable expansion

Business & Revenue Management

Develop monthly/quarterly/yearly revenue plans and forecasts for ecommerce channels; monitor and analyze P&L reports.

Define KPIs (sales, market share, marketing ROI) and ensure achievement.

Implement pricing, promotion, and product bundling strategies to maximize sales and profitability.

Marketing & Thương hiệu

Hợp tác với Marketing để triển khai các chiến dịch digital: SEO, SEM, social commerce, CRM, influencer/KOL, livestream.

Đảm bảo nội dung và hình ảnh thương hiệu Cocoxim trên tất cả kênh TMĐT nhất quán với định vị toàn cầu.

Khai thác dữ liệu người dùng (consumer data, shopping behavior) để tối ưu trải nghiệm khách hàng và remarketing.

Marketing & Brand Activation

Work with Marketing to execute digital campaigns: SEO, SEM, social commerce, CRM, influencer/KOL, livestream.

Ensure Cocoxim’s brand identity is consistently represented across all ecommerce platforms globally.

Leverage consumer data and shopping behavior insights to enhance customer experience and remarketing activities

Marketplace & Partner Management

Build strategic partnerships with ecommerce marketplaces and global distributors.

Negotiate commercial contracts, discounts, and marketing funds with marketplaces to secure favorable conditions.

Monitor performance of official stores and authorized resellers.

Operations & Customer Experience

Collaborate with Supply Chain and Logistics to manage inventory, order fulfillment, and cross-border shipping.

Oversee online customer service, complaint handling, and maintain service metrics (SLA, rating, reviews).

Recommend technology solutions (CRM, OMS, ERP integration) to optimize operations.

Team Leadership

Recruit, train, and develop the ecommerce business team (sales, operations, digital marketing).

Set individual and departmental KPIs; foster a dynamic, innovative, and result-driven working environment.

Coach the team on data analytics, digital marketing, and online customer management skills.

Job Requirement

• Bachelor’s degree or higher in Business, Marketing, International Trade 
• 5–7 years in Ecommerce/FMCG business development  
• At least 3 years in management; cross-border experience preferred
• Strong knowledge in Ecommerce, digital marketing
• Negotiation skill
• Leadership skill
• Excellent command of English, both written and verbal.
• Ability to work effectively in a fast-paced, dynamic work environment.