[Liobank] Chuyên viên cao cấp Quản lý phân khúc khách hàng

Job Description

1. Product Ownership – Growth & Retention

· Own product improvements and feature development related to activation, engagement, and retention.

· Shape the product vision and roadmap for growth-related journeys (onboarding, first-use activation, habit loops, reactivation triggers).

· Translate growth insights into clear product requirements, user stories.

· Collaborate with Tech, Design, and QA teams to ensure timely delivery

· Review UX/UI flows and ensure solutions address user needs and support growth KPIs.

2. Identify Growth Opportunities

· Analyze user behavior to identify friction points and opportunities for product-led growth.

· Work with User Research to validate hypotheses, explore motivations, and understand blockers.

· Conduct competitor benchmarking to identify best practices and potential growth levers.

3. Experimentation & Optimization

· Design and run A/B tests for new features, user flows, or communication placements.

· Iterate quickly based on data, insights, and experiment results.

· Work closely with the Marketing team to align product improvements with campaign strategies and lifecycle communications.

4. Cross-functional Collaboration

· Partner with internal teams (Marketing, Operations, Partnerships, Compliance) to ensure smooth rollout of product updates.

· Ensure operational readiness for launches (process design, training materials, communication).

· Align with stakeholders to resolve issues, evaluate product impact, and guide next iterations.

5. Reporting & Insights

· Monitor key product metrics related to growth and retention.

· Prepare clear reports and insights for internal stakeholders (Product, Business, Management).

· Conduct post-launch performance evaluations to measure feature impact on growth KPIs.

Job Requirement

·         Bachelor’s degree in Business, Marketing, Finance, Technology, or related field.

·         At least 2–3 years of experience in Product Management, Growth, or Business Analysis.

·         Strong understanding of growth funnels, retention mechanics, and user lifecycle.

·         Excellent problem-solving and analytical skills (familiarity with SQL, dashboards, A/B Test is a plus).

·         Experience in Fintech, Banking, or Digital Product is an advantage.

·         Strong communication and stakeholder management skills.

·         Ability to work cross-functionally and manage competing priorities in fast-paced environments.