LIVESTREAM OPERATIONS EXECUTIVE

Main Purpose:
Manage and optimize multi-platform livestream operations (Facebook, Shopee, TikTok, Website) to drive sales and conversion improvement. Coordinate with cross-functional teams (Ecom, Marketing, Media, IT, HR) from planning to performance evaluation. Oversee studio management, equipment, livestream samples, and optimize Facebook Commerce functions (catalog, cart, tracking).

1. 1️⃣ LIVESTREAM OPERATIONS (50%)

- Build and maintain fixed livestream schedules for Facebook, Shopee, and TikTok.
- Coordinate with Marketing to select products, define campaign messages, and align with promotions.
- Manage and train hosts (internal, store staff, collaborators, studio team).
- Monitor livestream KPIs: viewers, engagement, conversion rate, and revenue per session.
- Track host performance, sales commission, and ensure timely payouts.
- Manage livestream studio operations: setup, lighting, audio, OBS/Streamyard configuration.
- Oversee studio equipment (camera, microphone, lighting) and ensure maintenance and availability.
- Manage and inventory livestream sample products.

2. 2️⃣ FACEBOOK LIVESTREAM OPTIMIZATION (20%)

- Work with IT & Digital teams to integrate and sync Facebook Catalog with company website.
- Configure product tagging, cart connection, and checkout flow optimization on Facebook.
- Implement and monitor Pixel & Conversion API for tracking accuracy.
- Propose solutions to improve conversion rates from Facebook livestreams to website purchases.

3. 3️⃣ E-COMMERCE & PROJECT SUPPORT (30%)

- Update product content and campaign materials on website and e-commerce platforms (Shopee, TikTok Shop).
- Support new e-commerce initiatives: loyalty programs, gamified campaigns, O2O activation.
- Collaborate cross-functionally to improve livestream workflow and KPI tracking.

- Bachelor’s degree in E-commerce, Marketing, Communications, or related fields.
- Minimum 1 year experience in livestream operations or digital commerce (Shopee Live, TikTok Shop, or Facebook Live preferred).
- Knowledge of livestream tools: OBS, Streamyard, TikTok Studio, Meta Live Producer, ManyChat.
- Understanding of Facebook Commerce: Catalog, Pixel, Conversion tracking.
- Strong organizational and communication skills, ability to coordinate multiple teams.
- Detail-oriented, proactive, able to work under performance pressure.
- Aesthetic mindset and understanding of audience engagement in livestream contexts.